Pricing page refreshed: simplified layout, improved prepaid credit top-up, and a link to the pricing calculator.
Pricing FAQ expanded to cover email size limits and dedicated IP options, and the pricing calculator now has shareable section links.
September 11, 2026
New Features
Sandbox Environment: send test emails to sandbox recipients with a dedicated sandbox inbox, message previews, and simulated analytics — nothing is really delivered.
Email Events CSV Export: export your email event history to CSV. Exports run in the background and you are notified when the file is ready.
Improvements
Low-credit warning emails are now sent at most once every 72 hours.
September 6, 2026
New Features
Report Issue: Page Support option added for critical (SEV-1/SEV-2) issues, available to Owner, Admin, and Developer roles on selected paid and enterprise plans.
Google integrations (Contacts, Forms, and Sheets) are now available to all users.
Workspaces (Teams): create and manage child workspaces with workspace type filtering.
New credit tracking experience with daily consumption records on the Account page.
August 31, 2026
Improvements
Email event queries now enforce data-retention and query-window limits for more reliable results.
Analytics dashboard readability, accessibility, and responsive layout improvements, plus added support for color-blind use cases.
August 28, 2026
New Features
Feature badges ('New') in navigation highlight newly launched features.
Ask AI: a new footer assistant that opens your preferred AI provider with context about the page you are viewing.
Improvements
Account deletion now sends reminder emails, and the cancellation grace period increased from 3 to 7 days to give more time to react if the deletion request was not initiated by the account owner.
Domain verification reconstructs DNS records for disabled domains and verifies SPF and DMARC more reliably with retries.
Analytics brush strip and date-time picker improvements.
Bug Fixes
Delivery delay events now attach to the correct email in the analytics timeline instead of showing as independent events.
Updated SPF DNS records to use '-all' instead of '~all' for stricter email authentication. No impact to existing domains.
August 24, 2026
Improvements
Report Issue now supports attaching multiple screenshots.
August 23, 2026
New Features
Automated Domain Health Monitoring: scheduled checks with automatic DNS re-verification.
Improvements
Domain verification flow redesigned with clearer states and optional DNS steps.
Timezone selection defaults to browser timezone on profile and email event live views.
August 21, 2026
Improvements
New blog post on setting up SPF records, plus improved blog layout and reading modes.
Bug Fixes
Attachments specified with filename/name properties now send correctly.
August 17, 2026
Improvements
Bounces from suppressed addresses now show as 'suppressed' instead of 'bounced', helping separate real sender reputation events.
Email content analyzer now detects hidden styles, very short preview text, and low text-to-HTML ratios.
August 16, 2026
New Features
Password recovery overhaul: email verification codes, passkey recovery, and session sign-out on reset.
Improvements
SSO accounts skip password-reset emails. Unknown emails no longer leak whether an account exists.
August 15, 2026
Improvements
SMTP Idempotency-Key documented to prevent duplicate sends.
Analytics now includes suppression events.
Supabase integration warns when the connected project is unavailable.
August 10, 2026
New Features
New blog and FAQ on reducing bounce emails.
Improvements
Unverified domains expire after 48 hours and must be deleted and re-added.
August 9, 2026
New Features
Passkeys for sign-in and account management.
WordPress SMTP integration. Official plugin still coming soon.
Improvements
Workflow retries for failed runs, plus an actions menu in the workflow editor.
August 8, 2026
Improvements
Analytics dashboard refresh: faster load, engagement and performance metrics, and clearer charts.
Company details on your profile, including an HTTPS website field.
Guided domain add with plane selection.
Expired credits shown in credit history.
Mailbox sender avatars with BIMI, Gravatar, and initials.
August 3, 2026
New Features
Dedicated IP management from the Account page.
Improvements
Login deep-linking so you land on the page you were heading to.
August 2, 2026
Improvements
Contact segments: custom-field operators, nesting limits, continued counting for large audiences, and a 15-rule cap.
Campaigns wait for segment readiness before send.
Bug Fixes
Security vulnerability fixes.
August 1, 2026
New Features
Mailbox: Email Composer is now a full mailbox on your verified domain — send, receive, replies, drafts, sent items, and attachments.
Improvements
Composer-only stays available if you do not use mailbox.
Bug Fixes
OCI attachment sending and inbound attachment handling.
July 26, 2026
New Features
Simply Send provided starter templates are now available to all users in the Template Gallery.
Bug Fixes
Security vulnerability fixes.
July 25, 2026
Bug Fixes
Prepaid credit top-ups are now limited to Stripe-managed subscriptions.
Sidebar padding and spacing reduced for a more compact view.
July 24, 2026
Improvements
DNS record values now support status-based styling when you expand DNS records on the domain verification page.
TXT records display without extra quotes and all DNS records are expandable.
July 20, 2026
Improvements
Passed email content reviews now expire after 90 days.
Plan selection now uses dynamic plan filtering instead of hardcoded lists.
July 19, 2026
Improvements
HTML preview scaling and scrolling refined.
Bug Fixes
SMTP bridge recipient handling improved to prevent BCC address exposure.
July 18, 2026
Improvements
Largest Contentful Paint (LCP) improved from 3.5 sec to 1.5 sec - over 50% reduction.
Login messaging and email focus improved for SSO users.
Workflow tables migrated to Marketing Data Plane and BillingSubscription table added.
July 17, 2026
New Features
Discord support channel link added.
Improvements
Resource hints and module preloading added to improve LCP.
July 12, 2026
Improvements
Modal close confirmation added when there are unsaved changes.
July 11, 2026
New Features
Automation Workflows: Visual drag-and-drop workflow builder for creating sophisticated email automation sequences without code.
Multiple Trigger Types: Contact events, email events, scheduled runs, and incoming webhooks to start workflows.
Logic Nodes: Condition-based branching, time delays, wait for email events (opens/clicks), and A/B split testing.
Near Real-time Execution: Workflows execute with sub-second latency for immediate responses.
Workflow Documentation: Comprehensive guide covering all node types, configuration options, and pricing.
Contact Event Triggers: Support for directory-wide events (contact_added, contact_updated, contact_removed) in addition to subscription group events.
Template Expressions: Update contact workflow action now supports template expressions with trigger payload and contact data resolution.
Improvements
Subscription group CSV upload for bulk contact imports.
Improved subscription group member cap enforcement.
July 3, 2026
New Features
BCC Support: Send transactional emails with BCC (Blind Carbon Copy) recipients via API and SMTP.
June 28, 2026
New Features
Campaign Scheduling: Schedule marketing campaigns to send at a future date and time.
Campaign Management: New campaign creation, execution, and deletion workflows with progress tracking.
Azure Marketplace: Subscription conflict resolution when linking Azure and Stripe accounts, with admin relinking support.
Improvements
Campaign lists now use infinite scroll for faster browsing of large campaign histories.
Improved Azure marketplace fulfillment error handling and retry logic.
June 21, 2026
New Features
Node.js SDK: Architectural split into Transactional, Marketing, and Web Setup clients with simplified configuration. Added idempotency key support for email requests.
Open & Click Tracking: Email open tracking pixel and click tracking with CNAME verification now available across all email types.
Inbound Email Processing: Receive and process inbound emails with credit consumption tracking.
Unified Webhook Events: Standardized webhook event envelope with new email_received event type.
Email Content Analyzer: New deterministic content analysis utility for compliance feedback.
Improvements
Compliance overrides now supported for transactional emails.
Image-only email content detection elevated to critical severity.
June 14, 2026
New Features
Contact Segments (Beta): Create dynamic contact segments with nested rule groups, visual builders, and live match count previews.
Redesigned Contacts: New contact management experience with custom fields, specialized UI components, and global contacts directory.
Subscription Groups: Contact lists renamed to subscription groups with improved consent tracking and membership management.
Contact Quotas: Usage quotas enforced during CSV imports and API-based contact creation.
Improvements
Batch contact deletion with optimized database operations for large contact lists.
Contact import flow redesigned with quota alerts and onboarding tour integration.
June 8, 2026
New Features
Domain Verification: Client-side DNS record verification with interactive debugging, DMARC record merging, and confirmation modals.
Custom MAIL FROM: Support for custom MAIL FROM domains in AWS SES and OCI email configurations.
Improvements
Domain management page reordered with simplified actions and consistent styling.
June 1, 2026
New Features
Block Email Editor: New drag-and-drop block-based email template editor with floating inline toolbar, HTML import, and extensible component system.
Brand Defaults: Persistent page-level style system for layout, text, buttons, and containers across email templates.
Template Formatting: Superscript, subscript, block-level font families, individual side borders, and corner radius controls.
Improvements
Variables panel collapsed by default and integrated into the editor layout.
Column cell content and layout preserved when changing column count.
All generated links in email templates now open in new tabs with secure rel attributes.
May 26, 2026
New Features
Auth Integration Guides: Setup guides added for Auth.js (NextAuth), Better Auth, Clerk, Auth0, and Supabase — routing auth emails through your Simply Send SMTP credentials.
Release Notes now accessible from the user portal sidebar.
Improvements
Auth integration setup flow and documentation improvements.
May 3, 2026
New Features
Suppression Management: View and remove suppressed emails directly from the dashboard when you're confident they'll deliver successfully.
May 2, 2026
New Features
Unified Paid Plans: Pay As You Go (PAYG) plans are being replaced with simple, predictable Paid Plans. Choose any dollar amount — your email credits are calculated automatically.
Annual Plans: New annual billing option available at a lower effective rate — ideal for startups, personal projects, and seasonal senders.
Azure Marketplace (Beta): Simplified plan structure now available on Azure Marketplace with new Monthly and Annual plans.
Improvements
Pricing page now redirects directly to Stripe for plan changes — no intermediate confirmation step.
Professional email templates: All customer-facing emails now render at a consistent 600px width across all email clients.
March 21, 2026
New Features
Zapier Integration: Simply Send is now available on Zapier, connecting with 8,000+ apps. Use the 'Send Email' action to trigger emails from any Zap, and the 'New Email and Account Events' trigger to fire Zaps on delivery, opens, clicks, bounces, and unsubscribes.
March 15, 2026
New Features
OCI DKIM: added a dedicated 'Provision DKIM' button for OCI-backed domains on the domain management page.
Improvements
Individual traffic split between marketing and transactional use cases for OCI and AWS.
OCI event plumbing from OCI Email Delivery back to the AWS webhook pipeline — bounce and complaint events now flow correctly.
Bug Fixes
Fixed domain verification status refresh for OCI-backed DKIM records.
March 8, 2026
New Features
Email Template CRUD via API: templates can now be created, read, updated, and deleted programmatically through the API.
Improvements
Renamed abuse template — the mandatory abuse report link is no longer required for transactional emails.
Duplicate upload guard: re-uploading the same contact list now returns a clear duplicate error.
Updated contact list upload and deletion status display.
February 27, 2026
New Features
Webhooks launched: real-time event delivery to customer-registered HTTPS endpoints for all email and account events.
Added a 'Refresh' button to the domain management page for on-demand DNS status checks.
Additional resource operations available via the API (domain groups, contact lists).
Improvements
Parallel data fetching on the domain management page for faster load times.
CX improvements for pages with a large number of domain groups.
February 21, 2026
New Features
Product Roadmap Integration: Seamlessly integrated our upcoming feature roadmap with ProductMapy (https://productmapy.com/simply-send) for live tracking and feedback.
Community Platforms: Launched official community channels for discussions and support across Discord, Reddit, and LinkedIn.
Improvements
Enhanced footer navigation with direct links to community platforms and the live feature roadmap.
Added consistent external link indicators across the platform for improved navigation awareness.
February 16, 2026
New Features
Complete Landing Page Overhaul: New high-fidelity design with cinematic waves and premium typography.
Redesigned Analytics Experience: Interactive 3D 'Investigation' deck for deep-diving into email lifecycle events.
Standardized Naming Policy: Standardized event status and data keys across the dashboard (send, delivery, open, click).
Improvements
Dynamic Layouts: The Investigation workspace now uses content-driven scaling to eliminate white space.
Dark Mode Optimization: Refined contrast for all metrics, filters, and interactive 3D elements.
Polished Navigation: Streamlined header and footer interactions across all feature pages.
February 8, 2026
New Features
Campaigns for marketing emails (private beta).
Analytics Dashboard: Minute-level metrics added.
Analytics Dashboard: Live Preview (minute-level metrics) when sending emails. Check out the 'Live View' button at the top right of the graph.
New time range selector for Analytical Dashboard and Email Event search.
Improvements
Optimized database calls for improved system performance.
Unified hover effects for all action buttons across the platform.
Security updates and dependency maintenance.
Actions buttons are now shown on hover instead of dedicated columns.
Bug Fixes
Fixed credit balance display on the Home page UI. Seperate display for Marketing and Transactional emails.
February 1, 2026
New Features
Marketing Emails API (aka MAPI - https://mapi.simplysend.email) [BETA] - Launch of the new marketing features
Renamed the Transactional API to TAPI - https://tapi.simplysend.email (old https://api.simplysend.email is deprecated)
Attribute name change 'body' to 'html' for API
Dedicated IP addresses for marketing emails
New 'headers' attribute for API. Helpful to pass unsubscribe links (RFC-8058), and additional headers
New CX for AI template generation and preview
New Approval requests for marketing emails
Contact List Management for marketing emails
Bug Fixes
Fixed the Cyan theme
January 17, 2026
New Features
Pre-paid Credits - Purchase email credits in advance
Flexible amounts starting from $5
December 2, 2025
New Features
Email Attachment support for sending files with emails
API testing via UI for easy API endpoint testing
Updated documentation for all APIs with comprehensive guides
Bug Fixes
Bug fixes and security updates
November 21, 2025
New Features
AI Template generation - Create HTML templates from descriptions
Public template repository access
Template cloning and customization capabilities
Bug Fixes
Bug fixes and security updates
November 1, 2025
New Features
Email client UI for sending emails directly from the interface
Support for sending emails from verified domains
Bug Fixes
Bug fixes and security updates
September 16, 2025
New Features
WAPI API support for programmatic domain management
Domain Groups management for B2B2C use cases
API endpoints for managing domains and domain groups